Lines of collection

The least formal of the Westwood labels, Anglomania, was launched in 1997. It targets younger buyers, and seldom shown on the catwalks. The items emphasis mix and match

The ready-to-wear Red Label Collection is usually shown in London, which is a diffusion line under Gold Label. Its target customer is office lady. The clothing is much easier for people to carry than Gold Label.

The ‘top of the line’ Gold Label collection is produced in the UK, with fashion shows in Paris. It uses British fashion traditional materials while producing an effect that is sexy and elegant. Also, it reflect the original idea and style of the designer

The Westwood menswear label, MAN is largely influenced by his husband Andreas, MAN gives traditional British tailoring a new twist.


Since the Gold Label can mostly reflect Vivienne Westwood idea, so I just use its Gold Label collection to do the analysis