Friday, April 24, 2009

Final post - color forcasting of Fall Winter 2010

In these 2 or 3 years, I believe that Vivienne Westwood will set the theme of the collection first and then set the color scheme. If not, the use of color will not be so close to the theme .

According to my research, these few years Vivienne Westwood's theme inspired by its country's politic and social event very much. Also, she concerns the global issues very much.The use of color in her collections can reflect her opinion on these events.

Recent years, she concerns the global environment very much. You can see that she puts this idea on her fall winter 2009 collection, S/S 2009 and A/W 2008. She uses mostly diffreent value and intensity of bluse and green to reflect the natural environment she wants.(i.e. Blue sky, fresh and cool, and also rainforest)

If there is no great issue in its own country, she will still concern the environment issue and the use of color will reflect on that.

According to my observation, Vivienne Westwood uses one or two colors as key colors, no matter there is change of value and intensity. However, when there is 80% using the key color there is10% using the contrasting color, which is the complementary or triad colour of the key colour.

However, even there are keys colors, Westwood can create design by using different color scheme. In these years, she uses more 2 color schemes in one collection.

Also, there is differernce between Spring/Summer collection and Fall Winter collection. In S/S collection, the use of color are in high value and high chroma, and the use of white colour will be much more. On the other hand, the use of color in Fall Winter collection will be in lower value and lower chroma and the use of black will be more than white.

And I found that Vivienne like to use brown and red (07-08A/W,06-07A/W, 05A/W, 01A/W and even in 1990s) and blue(2009 fall winter, 06-07A/W, 01A/W ) as key colours. Therefore, I think in 2010 Fall winter would use brown and red as key colors because Vivienne Westwood use it for many years in fall winter collections.

From the past collections, Vivienne Westwood like to use achromatic scheme in her collections. Therefore, I believe she would use achromatic scheme in Fall Winter 2010 collection. But the portion will be very small, up to 5%. Also, black, grey, white may be appear , but one color in one design clothing, which means all black, all white and all grey, this has happened for many years like Fall Winter 2009, A/W08-09, S/S2008, etc...It may appear again

Also, I believe Westwood will use Mono chromatic scheme and analogus scheme as these schemes appears many times. So I believe bright yellow and pink and bright purple will be used in Fall 2010

I don't think Triad will exist in one design in the collection, but I think there would be at least one design that is all blue in a collection. then, it creates triad scheme in the overall collection. Then it is the triad of the key color - red.

Also, I think green will appear as a contrasting color of red. And green can represent the theme of protecting the natural environment.

Actually, when the key color used is in low value, the other color will be in high value. You can see in 2009 Fall Winter and 2008-2009A/W Collections

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